NOVEMBER 2, 2009


Rochester’s Premier Professional Networking Organization

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Upcoming Events

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We're looking for members to populate the calendar with events of interest. If so, send an email to  It gets better with your input and contributions.

The upcoming events calendar are listed as a service to newsletter readers to summarize the non August Group Events. Dates/Times/Places do change so please verify the event by visiting the August Group Website Calendar before attending an event.

Kodak/Carestream/Nexpress Retirement Benefits Seminar @ Bagel Bin
Monday, November 02, 11:30am - 1:00pm.

Advanced Manufacturing Futures Forum: Building Minds that Make It!
Monday, November 02, 2:30pm - 8:00pm.

Making Career Decisions Easily @ Fairport Library
Monday, November 02, 7:00pm -8:30pm.

DR Networking on the Road
Tuesday, November 03, 5:30pm - 730pm.

Jumpstart: Creating Powerful Marketing Plans @ The Bagel Bin
Wednesday, November 04, 11:00aam - 1:00pm.

Rochester Works 1st Annual Career Conference @ Doubletree Inn
Tuesday, November 10, 8:00am - 4:00pm.

Rochester Works is closed for Veterans day, Nov 11th.
Wednesday, November 11, All Day.

Hello everyone,

Wednesday, November 11th, is Veterans Day. Thank you for all our veterans for serving not only our country but The August Group as well.

With Veterans Day falling on a Wednesday, RochesterWorks will be closed. I have confirmed with Randy at the Bagel Bin that we can have our orientation and general session meeting that day at the Bagel Bin.

Market Volatility and Your Finances Workshop @ Bagel Bin
Wednesday, November 11, 6:00pm - 7:30pm.

Pathways to Entrepreneurial Success! - November 12 @ MCC
Thursday, November 12, 7:30am - 4:00pm.

Retirement Planning Educational Seminar @ Bagel Bin
Thursday, November 12, 11:30am - 1:00pm.

Long Term Care Educational Seminar @ Bagel Bin
Thursday, November 12, 6:00pm - 7:30pm.

Resume Review @ the Fairport Library
Monday, November 16, 7:00pm - 8:30pm.

Layoff or Downsizing Educational Seminar @ Bagel Bin
Wednesday, November 18, 11:30am - 1:00pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, November 18, 4:30pm - 7:30pm.

Xerox Retirement Benefits Seminar @ Bagel Bin
Thursday, November 19, 11:30am - 1:00pm.

Negotiating Your Job Offer @ the Fairport Library
Monday, November 30, 7:00pm - 8:30pm.

The August Group Career Fair
Tuesday, December 01, 2:00pm - 6:00pm.

Digital Rochester's Festivus!
Tuesday, December 01, 5:30pm - 8:00pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, December 16, 4:30pm - 7:30pm.

Job Postings

Hidden jobs are welcomed for sharing at If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.  This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?

We welcome volunteers to coordinate the job postings on a weekly basis. Employers and members submit jobs that must be readied for inclusion in the newsletter.  A lack of help means fewer jobs get posted in a timely manner. Why not be the first one to see new postings.

New Job Postings this week

Previously posted jobs

See the August Group Newsletter Archives


Links to share

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Words of Wisdom

Got a thought to share?  Send it to and put "Words to Ponder" in the Subject Line.

  • “We cannot solve our problems with the same thinking we used when we created them.”
    ~ Albert Einstein

  • "Weakness of attitude becomes weakness of character."
    ~ Albert Einstein

  • "Sometimes one pays most for the things one gets for nothing."
    ~ Albert Einstein

Weekly Columns

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Book Reviews and Good Reads

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Weekly Blogs

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Feature Articles

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August Group Members in the news

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Weekly Columns

Have an idea for a weekly column you would like to start?  We welcome your contributions. Make a difference. Share your ideas with The August Group.  Submit your idea to

This article is compliments of Sue Schnorr, Exclusive Contacts Count Associate in NY.

10 Ways To Stand Out in a Crowd

By Anne Baber & Lynne Waymon

Grab a piece of paper and a calculator and, right now, tally up the amount of money you personally spent (or your company spent for you) on networking activities this year. Include memberships, dues, conferences, luncheons, receptions, referral groups, and that round of golf with a prospect.

In our workshops, we've heard people report totals that range from $15 to $75,000! How about you?

Are you surprised to see how little you actually spend, given how important meeting new people and re-connecting with long--time contacts is to your bottom-line? Or are you shocked to realize how much you spend and want more return on your investment? If you want to make the most of your memberships -- here are 10 tips. They'll help you enhance your reputation, establish your credibility, and raise your visibility.

1. Assume your presidential responsibilities.

When you attend an organization's event, remember you're not just another member, you're president of your own network! You are responsible for what you take away from the meeting. The success of the meeting is up to you. Many organizations will send you a guest list so you can see who will attend. Take charge of meeting the people you want to meet and making the connections that will be valuable to you.

2. Showcase your capabilities.

Teach your fellow members what you can do - - your skills, abilities, and talents. As you become active, take on only those roles you can and will do well. If you do a great job as treasurer, people will assume that you are an excellent computer programmer or an outstanding real estate salesperson. Conversely, if you've promised to do something, but don't come through, people will assume that you are not a competent attorney or public relations practitioner. We call this The All or Nothing Principle. If you do one thing well, people will assume you do everything well. If you do one thing poorly, people will assume you do nothing well.

3. Show off your wares or your services.

Provide a demonstration or a sample. Contribute door prizes. Do a display. Take every opportunity to give other members a chance to experience - - with all of their senses -- your products or expertise. Karen sells a line of designer clothing. She wears a new outfit to every meeting, leaving the price tags on!

4. Show up.

Get there early and stay late. The involved people -- speakers, board members, movers and shakers - - are likely to be there for "pre- and post-meeting meetings." They are the ones you want to cultivate for your network. Don't fume about what happened this morning or what's on your agenda for the afternoon. Be there and be present in the moment. If you can, turn off your pager or cell phone. Pay attention to the here and now.

5. Listen carefully with a bias toward action.

What do people need that you can offer? Always be ready to give information, resources, or help to others. If Susan says, "Boy, I'm ready for a vacation!" say "I have a terrific travel agent. Would you like her name?"

6. Help others connect.

Who would your conversation partner like to meet? To find out, listen. When Carla introduced herself as an interior designer who focuses on the senior citizen market, Mitzi immediately said, "I've got to get you together with someone I know who shows businesses how to market to the 50 plus generation." Listen for links, what people have in common. "You went to the University of Chicago? So did Danielle. Let me take you over and introduce you." Or, "Oh Sarah, I just met Ona who has also just started her own business. Let me introduce you to her."

When you become known as somebody who knows everybody, people will call you and ask you if you know someone who . . . . As you link people together, you build your reputation as an expert networker.

7. Tell success stories.

What picture do you want to pop up in people's minds when they hear your name? They will remember what you last told them. Have something important to tell when they ask you, "What's new?" As you think about what you want to tell people, begin with your goal. What do you want people to know about you or your business? Plan ahead to talk about clients served, problems solved, or products that saved the day.

8. Talk to and sit with people you don't know!

View every chance meeting as an appointment. By chance, you sit next to Dorothy. She later introduces you to her boss. He invites you to speak at a conference. An attendee likes your approach and hires you to design a training program. That's how networking can work, if you meet someone new.

9. Find a reason to exchange business cards.

Jot a note on the back of the card so you can remember what you intend to do to further your relationship with that person: "Send information on how to exhibit at November trade show"; "Call for lunch."

10 Follow up quickly.

To find out how to follow up, listen for what's on the other person's mind -- her challenges, interests, enthusiasms. Georgia asked some questions about the move Jane was about to make from a downtown office to a home office. A few days later, Georgia sent Jane an article about home office design. Georgia isn't selling file cabinets. She's a computer coach who sees business value in building her network by giving first.

Get in the habit of sending cards, postcards, or e-notes after the meeting. Send your contact what you promised, the name of the attorney who helped you set up your mother's trust, for example. Remember, it takes six to eight contacts with someone before you know each other well enough to have established a solid networking relationship. Staying in touch between meetings will speed your network-building. You can stand out in a crowd!

The Biggest Mistakes Members Make

  1. They join, but don't go. They show up so sporadically that they can't see many benefits from their membership.

  2. They skip the networking portion of the meeting, arrive just in time for the meal, and duck out just as the speaker is winding down. Then, they wonder why networking doesn't work for them.

  3. They appear, but don't interact. They eat another olive, listen to the speaker, and leave.

  4. They wait for others to make the first moves.

  5. They talk and sit with people they already know.

  6. They think handing out business cards is networking.

  7. They make no effort to be visible, instead they try to blend into the crowd.

  8. They arrive without any idea of what they have to give or what they want to get.

  9. They have "non-conversations" ("Hi, how are you?" "Not bad. How are you?" "Not bad. What's new?" "Not much. What's new with you?") with other members, rather than productive conversations. They violate "good networking" protocols or are unaware of "NETiquette" within the group.

  10. They forget that the best way to show their character and competence is to contribute time and energy.

  11. They give up too soon and hop from one organization to another, never giving themselves or others time to establish relationships.

This free article is provided to you, compliments of Sue Schnorr,
President, Training Insights, Inc.
Associate, Contacts Count
70 Linden Oaks, 3rd floor
Rochester, NY 14625
585-442-3443  /

Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide consulting and training firm that specializes in business and professional networking, and career development. They are co-authors of six books. The most recent is Make Your Contacts Count: Networking Know-How for Business and Career Success (2007, AMACOM). Fortune 500 companies license their training programs. Put the tools of networking to work in the service of business goals. Visit and 301-589-8633.

Contributed by Hannah Morgan, Training Specialist at RochesterWorks

Why Job Search Advice is the Same but Different

Hannah's blog this week includes writings on recent topics about job search advice.

Hannah composes her blog outside of work hours as a personal passion to assist those in career transition.

Book Reviews and Good Reads

Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a great way to contribute, add value and get known. Provide the story line on the book and submit it to Greg Taylor at for discussion, coordination and promotion.

Feature Articles

Have an article to contribute? We welcome your contributions. Make a difference. Share a story.  Submit it to

Volunteers Needed for The August Group December 1st, 2009 Career Fair

The August Group December 1st, 2009 Career Fair Committee is looking for volunteers. If you are interested, please send your name and contact information to

What Job Seekers Can Learn from Seinfeld

In honor of the Seinfeld quasi-reunion taking place during the next few weeks on Curb Your Enthusiasm, we thought it’d be fun to watch through old episodes of the show re-examine the job tactics of Jerry, George, Elaine and Kramer, as well as some of the recurring characters on the show. Much has been written about their personal lives on (and off) the show, but what about their professional lives?

We asked Tory Johnson to give us her opinions on the lessons we can learn. Tory is the CEO of Women For Hire and author of Fired to Hired. You can also find her on Good Morning America where she is the Workplace Contributor and follow her on Twitter.


Both in real life and on the show, Jerry has had the most consistent employment. He worked as a successful stand-up comedian and eventually parlayed that success into a TV show.

LESSON: “Everyone can learn from Jerry's success: It comes from doing not only what he's good at, but more importantly, what he really loves. What do you think about outside of business hours even when you don't have to? That's the stuff you should build a career on--one that aligns your strengths and passions like Jerry has done. Comedy is what he's good at and it's what he loves--a powerful combination.”


For most of the show, Elaine worked as a writer and editor in publishing. But later, while hunting for a job, she bumps into the owner of a clothing company on the street and gets a position out of it.

LESSON: “Get out of your house. The worst mistake job seekers make today is hiding behind a computer in an effort to find work. Be open to those chance encounters. Not every meaningful encounter has to happen at an oh-so-serious formal networking event. Playing with your kids at the park, going grocery shopping, attending a Barnes & Noble book signing by an interesting author---all simple activities that can lead to an introduction to your next employer if you're open to the possibilities.”


He never works, except for a short period where he works at a bagel shop after allegedly having been on strike for years. Instead of steady employment, he hatches get rich quick schemes. In one episode, he hires Cuban immigrants to make cigars only to find out they are actually Dominicans.

LESSON: “Yikes! It's unsettling to worry month to month how you'll pay your rent. That lifestyle's not for everyone. One thing, however, that we've seen in this economy among determined people without jobs is a willingness to hustle with gigs here and there. From odd jobs to freelance projects, my hat's off to those who are not at all shy about figuring out how to make it through a rough patch.”


He bounces around from one job to the next, holding positions in real estate and working with the Yankees, and pretending to be an architect and marine biologist at other times. He is also unemployed for long stretches of the show. In one episode, he even goes so far as to make up a company (extra credit if you can name it) that he's interviewed with in order to keep his unemployment benefits.

LESSON: “It's hard to feel good about lying, but it's also silly for state unemployment offices to require that kind of paperwork. As for job-hopping: it's always a red flag for employers to question why you're not content in one place for very long. But among younger generations it's not uncommon to go where the best opportunity takes you--a free agent mentality--especially after watching parents and grandparents get pink-slipped despite their loyalty to an employer. So while cradle to grave employment is totally outdated, flitting around can ultimately catch up to you in a not so great way. Be strategic in your moves.”


Like Jerry, Newman is consistently employed as a mailman. The difference is Newman doesn’t enjoy his job. He often complains that the mail never stops. This leads him to take part in several of Kramer's get rich quick schemes. Still, he never quits his post.

LESSON: “Nobody relishes sticking with a job they hate, yet there's a lot to be said about a steady paycheck. A huge reason why we work is money--and even though he's miserable (something I don't envy), in this economy it's easier said than done to assume you can up and quit to find greener pastures elsewhere. Hold on to your job, keep your performance strong and use side gigs as your source of fun!”

Soup Nazi

He antagonizes customers who come to buy soup from him, but his product is so good, people keep coming back (that is, until he bans them from his store outright).

LESSON: “I hate rewarding bad service. No product -- not $5 soup or a $2,500 Gucci bag -- is worth subjecting yourself to that kind of torture. I'd love to see the Soup Nazi spend a day with Tony Hsieh [CEO of] who'd show him a thing or two about why sprinkling some TLC around his shop. It would increase his sales immeasurably.”

Mr. Lippman

He is Elaine’s boss at Pendant publishing until he’s let go after a big merger. He eventually opens his own store that sells only the tops of muffins (Elaine’s idea).

LESSON: “If I had to choose today, I'd go for the muffin tops shop over publishing in a heartbeat. It'd be the new cupcake, which does well no matter what the economy (unlike publishing, sadly). Entrepreneurship is all about risks--nothing's a sure bet except perhaps that people still buy baked goods even when they're down to their last few bucks and owning a business is a faster way to riches than being an employee. If you can't get hired now, hire yourself. A service business, however, is cheaper to launch than a product or a storefront.”

Frank Costanza

He worked as cook in the army but is retired by the time the show starts. However, he does come out of retirement briefly to invent the Bro (a brassiere for men) with Kramer.

LESSON: “Too many retirees can't even think of retiring in this economy. They've tapped their already-dwindling 401(k)s or IRAs to avoid losing their homes. So, it’s not a bad idea to keep working in some capacity. I wouldn't bet my life savings on a bra for men; maybe those muffin tops are a better idea. I've helped many retirees get hooked up with customer service related positions. It brings in some cash and keeps them feeling vibrant. Plus they're more patient and loyal -- thereby providing better service than many of their younger counterparts.”

J. Peterman

Another of Elaine’s bosses, Peterman is a flamboyant and jet-setting entrepreneur who is as successful as he is crazy. He owns a very lucrative self-named clothing company.

LESSON: “There's a crazy gene in every truly successful entrepreneur--perhaps not always the case with a boss or executive who's an employee at the company. But when you actually own the shop and you've built it from nothing, mixed within that cash, blood, sweat and tears is a healthy dose of insanity. It's all in the secret sauce.”

Tweet with TAG - Follow @TheAugustGroup on Twitter

The undertaking has new life with a new volunteer as Arthur Catalanello has stepped forward to tweet events, news, undertakings, volunteer opportunities, networking events, etc. If you wish to tweet and be re-tweeted connect with @TheAugustGroup on Twitter.

Pathways to Entrepreneurial Success! - November 12 @ MCC

The pilgrims came to this country and there were no jobs in America. The Protestant work ethic reigned and spurred this country to greatness. Entrepreneurs built this country. Are you ready to take control of your own destiny? Make your own work and create it for others. Pathways to Entrepreneurial Success on November 12th is A MUST for those who are building a business or are ready to take charge of their future. It's an all day workshop for just $15. How can you miss?! What have you got to lose?

Note: The registration is a two-step or three-step process. First you pay, then you register for the breakout sessions of choice. A third step and most advisable is that you register on LinkedIn. This alerts those in your network of your attendance or interest in the event. You can also "recommend" the event with a mere click and no other action. Your network will know you endorse it reading your "thumbs up" on their LinkedIn home pages. You can also share the event easily using a LinkedIn message.