JUNE 15 2009


Rochester’s Premier Professional Networking Organization

Newsletter Archives

Upcoming Events

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We're looking for members to populate the calendar with events of interest. If so, send an email to  It gets better with your input and contributions.

DR - Thinking Strategically? Social Media Deserves a Marketing Plan @ RIT
Monday, June 15, 5:00pm - 9:00pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, June 17, 4:30pm - 7:30pm.

LinkedIn 101 - Profile, Preferences & Privacy @ the Bagel Bin 
Thursday, June 18, 11:30am - 1:30pm.

FREE LinkedIn Lunch & Learn Webinar
Tuesday, June 23, 12:00pm - 12:30pm.

LinkedIn 103 - Search People, Research Companies and Introductions @ the Bagel Bin
Thursday, June 25, 11:30am - 1:30pm.

The Flexible Workforce Network @ Lifespan
Friday, June 26, 10:00am - 12:00pm.

LinkedIn 102 - Growing Your Network & Managing Communications @ the Bagel Bin
Thursday, July 02, 11:30am - 1:30pm.

LinkedIn 103 - Search People, Research Companies and Process Introductions @ the Bagel Bin
Thursday, July 09, 11:30am - 1:30pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, July 15, 4:30pm - 7:30pm.

LinkedIn 104 - Groups, Answers, Jobs & More (LinkedIn 103 is NOT a prerequisite) @ the Bagel Bin
Thursday, July 16, 11:30am - 1:30pm.

Job Postings

Hidden jobs are welcomed for sharing at If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.  This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?

We welcome volunteers to coordinate the job postings on a weekly basis. Employers and members submit jobs that must be readied for inclusion in the newsletter.  A lack of help means fewer jobs get posted in a timely manner. Why not be the first one to see new postings.

New Job Postings this week

  • Resettlement Case Manager-Cuban/Haitian

Previously posted jobs

See the August Group Newsletter Archives

Links to share

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Words of Wisdom

Got a thought to share?  Send it to newsletter@augustrgroup.organd put "Words to Ponder" in the Subject Line.

  • "Don't aim for success if you want it; just do what you love and believe in, and it will come naturally."
    ~ David Frost

  • "I honestly think it is better to be a failure at something you love than to be a success at something you hate."
    ~ George Burns

  • "In order to succeed you must fail, so that you know what not to do the next time."
    ~ Anthony J. D'Angelo

Weekly Columns

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Book Reviews and Good Reads

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Weekly Blogs

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Feature Articles

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August Group Members in the news

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Weekly Columns

Have an idea for a weekly column you would like to start?  We welcome your contributions. Make a difference. Share your ideas with The August Group.  Submit your idea to

This article is compliments of Sue Schnorr, Exclusive Contacts Count Associate in NY.

How To Tell What You Do

by Anne Baber and Lynne Waymon

When you go to a networking event, you know you'll have to answer that inevitable question, "What do you do?" How you answer that question determines whether you'll instantly start an interesting, productive conversation or one that just limps along.

What do you usually say when someone asks you that question? Do you tell your title? "I'm a personal financial advisor with ZBT Corporation."

Give the name of your organization? "I'm with Big City Financial Services.

Mention your industry? "I'm in risk management."

Give your occupation? "I'm a financial advisor."

Most people say one of those things. Don't! They are not effective answers.

Your clue that they are not effective is what your conversation partner says next. If your partner says, "Oh, nice," you've said the wrong thing! "Oh, nice." really means "I haven't got the foggiest notion what to say next."

So, what should you say? Prepare two sentences. First, tell what you want someone to remember about you. Focus on just one thing. Keep your first sentence short -- about 10 - 12 words. Eliminate any jargon.

A woman who owns a marketing firm used to say, “I’m a marketing consultant.” Now, she says, " I help people sell their products and services.”

Second, give a vivid example that paints a picture in the listener's mind and shows you at your best - - solving a problem, serving a customer, or saving the day. As you construct this example, think about what it teaches your conversation partner about you.

“Recently,” she goes on, “I helped a client raise its profile in the business community by getting a 2-page feature story in the Business Journal. My client got increased visibility and new clients from the exposure."

This answer teaches people that she writes and places features stories in business publications to increase client visibility and bring in new clients. She can expect to get clients who want her to get feature stories into the local media. If she wants to do strategic planning on public relations for clients, she’ll have to use an example that focuses on her planning skills.

Notice, that this type of answer suggests a question that your conversation partner can ask you: "So you think publicity like that really affects the bottom line?" If someone asks a good question or says, “Tell me more,” you know that you are answering, “What do you do?” effectively.

Everybody wears many hats. That means, you must create several answers to the question, "What do you do?" to emphasize your various skills and talents or the various aspects of your business. You’ll also want to tailor your answer to the people you are talking with. If you are with other financial industry professionals, you’ll need to say something different than if you are talking with people at a Chamber of Commerce meeting.

You've probably heard people say, "It's not what you know; it's who you know." But even more important is WHO KNOWS YOU. You don't have a networking relationship until someone knows you well enough to send opportunities your way. The way you answer "What do you do?" begins the process of educating your contact about you.

Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide consulting and training firm that specializes in business and professional networking, and career development. They are co-authors of six books. The most recent is Make Your Contacts Count: Networking Know-How for Business and Career Success (2007, AMACOM). Fortune 500 companies license their training programs. Visit them at and

Sue Schnorr is President of Training Insights, Inc., a firm that specializes in soft skills training. She is also the exclusive Associate for Contacts Count in NY. She can be reached at

Contributed by Greg Taylor, aka Sir Linksalot, LinkedIn Evangelist and Managing Partner of Excelsior Search Partners

This week's LinkedIn Tip - Creating, Managing and Tracking LinkedIn Events

LinkedIn has recently added Events as a feature enhancement. You'll note the feature when visiting your LinkedIn home page along the right hand side of the page. Become a user of this feature and you'll be able to post an event, find events of interest and more. Read the complete article to learn more about this feature and its many benefits.

Greg is the Founder of The August Group, a recruiter and entrepreneur offering a myriad for services to employers and professionals including coaching and consulting.  He can be reached at 585-785-8600 or

Contributed by Hannah Morgan, Training Specialist at RochesterWorks

Everyone Loves A Parade

Hannah's blog this week includes writings on recent topics Choosing target companies Large, Small or both.

Hannah composes her blog outside of work hours as a personal passion to assist those in career transition.

Book Reviews and Good Reads

Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a great way to contribute, add value and get known. Provide the story line on the book and submit it to Greg Taylor at for discussion, coordination and promotion.

Feature Articles

Have an article to contribute? We welcome your contributions. Make a difference. Share a story.  Submit it to

Invitation from Sue Schnorr: Make Your Contacts Count: Networking Know-How for Business and Career Success - June 18 - free!

This Invitation is extended to those in the job search: august group members, new horizons, peernet, abcpng, Rochesterworks and lhh from Sue Schnorr

Make Your Contacts Count: Networking Know-How for Business and Career Success

With Sue Schnorr, President of Training Insights, Inc. and Associate for Contacts Count

Thursday, June 18, 2009
Harris Beach PLLC
99 Garnsey Road
Pittsford, NY 14534

2:30 – 4:30 p.m.

No charge to attend but registration is required. Email: - must indicate in your email that Sue Schnorr extended the invitation.

Learn the rules and tools for making great connections in a variety of settings. Make strategic use of your networking time, find resources, get more visible, and attract opportunity.

In this interactive workshop, you’ll learn how showing character and competence makes people want to build their relationships with you.

Whether you’re a master networker or someone who says, “I’m too busy,” “I’m too bashful,” “I’m too broke!” the confidence and competence you’ll feel knowing these skills will help you make networking an art . . . not an accident!

You’ll learn how to:

  • Master the 3 key moments in every relationship

  • Remember names - - and teach them yours

  • Answer "What do you do?" in a way that shows your character & competence

  • Steer small talk to uncover resources and opportunity

  • Teach people how to use your expertise, what to count on you for

  • Become the natural and only choice when opportunity arises

RSVP to Email: - let him know that Sue Schnorr extended the invitation.

Kind Regards,
Sue Schnorr

President, Training Insights, Inc.
- Associate for Contacts Count, NY
70 Linden Oaks, 3rd floor
Rochester, NY 14625
585-442-3443 and