APRIL 20, 2009


Rochester’s Premier Professional Networking Organization

Newsletter Archives

Upcoming Events

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We're looking for members to populate the calendar with events of interest. If so, send an email to  It gets better with your input and contributions.

Jumpstart: Selecting the Correct Target Companies @ the Bagel Bin
Wednesday, April 22, 11:00am - 1:pm.

Career Expo and Job Fair @ Doubletree Inn
Wednesday, April 22, 11:00am - 5:00pm.

Finger Lakes Networking Group @ Simply Crepes, Canandaigua
Wednesday, April 22, 12:00pm - 1:00pm.

Thursday, April 23, 10:00am - 2:00pm.

LinkedIn 102 - Mastering the Fundamentals - Searching People, Companies and Processing Introductions & Recommendations. @ the Bagel Bin
Thursday, April 23, 2009 11:30am - 1:30pm.

The Flexible Workforce Network @ Lifespan
Friday, April 24, 10:00am - 12:00pm.

Life after Career Transition! / Retirement Planning Seminar @ Bagel Bin
Monday, April 27, 2009 11:30am -1:00pm.

DR's Gigabyte and Beyond: Getting the Most from Ever-Expanding Networks @ the Inn on Broadway
Tuesday, April 28, 7:30am - 9:30am.

Victor Job Fair @ Eastview Mall
Tuesday, April 28, 11:00am - 4:00pm.

Re-Branding Yourself; Book Signing by Luis Martinez @ Pittsford Wegman's
Wednesday, April 29, 5:00pm - 7:00pm.

AWC-UNY Annual Event @ the Hyatt Regency
Thursday, April 30, 7:30am - 9:00am.

LinkedIn 101 - The Fundamentals: Getting Started with Profile, Privacy and Invitations @ the Bagel Bin
Thursday, April 30, 11:30am -1:30pm.

Kick Start Your Job Search @ Fairport Library
Monday, May 04, 7:00pm - 8:30pm.

DR Networking on the Road
Tuesday, May 05, 5:30pm - 7:30pm.

Kick Start Your Job Search @ Fairport Library
Tuesday, May 05, 7:00pm - 8:30pm.

MAKE YOUR CONTACTS COUNT: Networking Skills for a Tough Economy @ Linden Oaks
Thursday, May 07, 9:30am - 11:00am.

Is Your Resume a Sales Brochure? @ Fairport Library
Monday, May 11, 7:00pm - 8:30pm.

Guest Speaker Beth Sears - Adapting To Change @ Rochester Works
Wednesday, May 13, 9:30am - 10:30am.

Job Search Workshop & Networking @ Temple Sinai
Wednesday, May 13, 7:00pm - 9:00pm.

Digital Rochester Rising Stars
Thursday, May 14, 7:30am - 8:30am.

Celebration of Entrepreneurship Luncheon
Friday, May 15, 11:00am - 2:00pm.

The 50+Career Search: Debunking the Myths @ Fairport Library
Friday, May 15, 1:00pm - 4:00pm.

Mega-Networking Event @ Johnny's Irish Pub
Wednesday, May 20, 4:30pm - 7:30pm.

Job Postings

Hidden jobs are welcomed for sharing at If the job your neighbor, friend or family shared with you is not right for you, it might be perfect for an August Group colleague.  This is a great place for practicing "give to get." With 1600 members, what can happen here when members own the content?

We welcome volunteers to coordinate the job postings on a weekly basis. Employers and members submit jobs that must be readied for inclusion in the newsletter.  A lack of help means fewer jobs get posted in a timely manner. Why not be the first one to see new postings.

New Job Postings this week

Previously posted jobs

See the August Group Newsletter Archives

Links to share

Got a link you want to share?  Send it to and put "Link to share" in the Subject Line.

Daily Inspiration

Contributed by Kim Sterzin

Words of Wisdom

Got a thought to share?  Send it to newsletter@augustrgroup.organd put "Words to Ponder" in the Subject Line.

  • “If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.”
    ~ Brian Tracy

  • “A little integrity is better than any career”
     ~ Ralph Waldo Emerson

  • “Climbing to the top demands strength, whether it is to the top of Mount Everest or to the top of your career.”
    ~ Abdul Kalam

Weekly Columns

Have an idea for a weekly column to contribute?  We welcome your contributions. Make a difference. Submit it to

Book Reviews and Good Reads

Have a story, book review or workshop experience to share or something similar to contribute? 

Send your contributions to with Good Read in the Subject line.

Weekly Blogs

Have a weekly blog you would like to contribute?  We welcome your contributions. Make a difference. Submit it to

Feature Articles

Have an article to contribute?  We welcome your contributions. Make a difference. Share a story.  Submit it to

August Group Members in the news

Have an article to contribute?  We welcome your contributions. Make a difference. Share a story.  Submit it to

The August Group remains a resource for the news media in Rochester. Recently they've interviewed two members in conjunction with RochesterWorks. Tracey Aiello, the leader of The August Group, is responsible for developing the relationship that now exists with RochesterWorks.

Previously on March 22, Tom Lyons was featured.

Amy Reynolds - Recruiter assists Dorothy Johnson in leading the popular Monday morning general sessions that began in March.

Weekly Columns

Make Your Contacts Count

by Anne Baber & Lynne Waymon

Contributed by Sue Schnorr, President, of Training Insights, Inc.

In my keynotes and workshops, I’ve asked thousands of people in all walks of life, “What’s the dollar amount you’ll spend this year on so-called ‘networking’ activities?’” I’ve heard everything from $75 to $175,000.

What about you? What will you spend this year on your “contact building activities? Make a list. Include clubs, events, memberships, dues, trade shows, conferences, professional meetings, receptions, luncheons, golf outing, any activity where your purpose is to build relationships for increased sales, career advancement or simply life abundance.

The goal of this business expense is to become the natural and only choice when opportunity is there. To get job offers to come to you or to attract clients, think of ways to become visible and credible to your target market. Some strategies you choose will be expensive and time consuming - but worth every dollar, every minute. Others will be inexpensive and quick. It all depends on who your clients are, who you’d like to hire you, what kind o an organization you work for, how long it takes to establish trust with people in your arenas, and, of course, on your own personal style of relating to people. Whatever dollar amount you or your organization spends on networking, here are some tips to help you get your moneys worth and network for business success.

Don’t say, “I’m too busy,” or “I’m too broke,” or “I’m too bashful.”

Chambers of Commerce, professional associations, trade groups, referral groups, and industry meetings are valuable places to attract career opportunity. Choose at least two groups that include people in your job or sales target market. Don’t just pay your dues and expect something to happen. Make being active part of your strategic business plan. Leverage your membership by choosing activities that help you meet people in ways that are comfortable for you, give you visibility, and showcase your character and competence. Learn the rules and tools for building professional relationships such as when to give out your business card, how to join group of people who are already talking, and how to end conversations with the future in mind.

Don’t answer the often asked, “What do you do?” with a job category, job title, job jargon, or the name of your organization.

Instead, make your answers short, snappy, memorable, jargon-free, interesting, and crystal clear. Give a talent (one of your many) and then show how you solved a problem, saved the day, or served the internal or external client or member. Even if you don’t currently have a job title, you still have lots of talents. Talk about them with enthusiasm.

When someone asks, “What’s new?” don’t ever say, “Not much. Same old thing. Been working really hard. . . Really tired. . .”

Instead, be prepared . . . to be spontaneous. You say you weren’t born wit the gift of gab? Think of topics ahead of time - topics that you’re eager to talk about because of who you are and where you’ve been and what you’re looking for. Respond to “What’s new?” with ideas, information, recent successes, and inquiries about resources you’re looking for. In short, prepare an “Agenda” so your small talk is smart talk. Being a good conversationalist will make it easy for people to remember you and re-connect with you later.

Talking about more than the weather and the ball scores will help people learn about your special talents and services.

Think about what’s on your Agenda before you go to a social or professional event. Be ready to talk about enthusiasms, resources, and things you’re an expert in or interested in. Also be ready with things you are looking for. Ask yourself what you would like to find or learn. Who would you like to connect with? When you know what’s on your Agenda you’re never at a loss for what to talk about. Jean was excited about her jazz singing lessons and was happy to talk to anyone, anywhere about the wonderful things she was learning. Jim wanted to move from sales into sale training. He asked his contacts what they read to get their best training ideas. Laura was looking for a part-time assistant for her home-based business. She described the ideal candidate to several people and got a call the next day.

When you’ve forgotten someone’s name, don’t say, “I’m sorry. I can’t remember your name.”

If you “blank” on a name, you’ve got three choices. Don’t you often remember the topic you talked about, even though you can’t recall the name say, “Great to see you again. How was your trip to Orlando?” Or give your name. Say, “Hi! I’m Susan Wentworth. We met at the reception.” Or say with enthusiasm and warmth, “Hi. I remember you. Tell me your name again.” Then, hang on to that name long enough to introduce that person to someone else at the event. That will help you learn their name and will make your contact feel special.

Don’t go for “cardboard connections” - kidding yourself that you’re “networking” just because you handed out 23 business cards.

Instead, pour your energy into making a conversational connection. Look for a reason to hand out your business card. Don’t just listen, listen generously. As you do, ask yourself what resources you have or people you know that you could introduce the other person to. Introduce your contact t others at the event. Be known as a “great connector.” Be known for giving more than you get.

Whether you love it or hate it, were born with the gift of gab - - - or just fake it, networking know-how is crucial to your success. With a little practice you can make networking an art . . . not an accident.

Anne Baber and Lynne Waymon are principals of Contacts Count, a nationwide consulting and training firm that specializes in business and professional networking, and career development. They are co-authors of six books. The most recent is Make Your Contacts Count: Networking Know-How for Business and Career Success (2007, AMACOM). Fortune 500 companies license their training programs. Visit them at and

Sue is a sought-after speaker offering keynotes, training workshops, webinars and coaching sessions. She collaborates with the authors of Make Your Contacts Count as the exclusive Certified Contacts Count Associate in Upstate New York.  She can be reached at 585-442-3443 or

LinkedIn Tips & Insights

Contributed by Greg Taylor, aka Sir Linksalot, LinkedIn Evangelist and Managing Partner of Excelsior Search Partners

Using LinkedIn - Taking Advantage of Groups

LinkedIn introduced Groups in early 2008 and they've been adding functionality ever since. Few members have enjoyed great value in LinkedIn Groups and that's been a matter of education or the lack thereof. Sad to say, that signing up and hoping yields no value, none, absolutely nothing. Again, you get out of something what you put into it and the same is true with groups. So, if you are complaining that LinkedIn provides very little value to you as a member when you join a group, change your mindset. Become a contributor to the groups you belong to and watch what happens. How might you do that?

Messaging - The initial and most valued benefit of joining a group is that you can send a message to all other group members and communicate. You need not be connected to them nor know their email address. (It is advisable that you send a message before sending a stranger an invitation to connect.) You join the group to engage with others of a similar interest. This is a networking site and networking revolves around communication. So review the profiles of new members and send them a welcoming message. It's always great to ask a question to engage a response. Relationships are developed and maintained by communication. The LinkedIn mantra is "Relationships Matter."

Discussions - They are online chats where all members are invited to discuss topics and issues relevant to the group. If you find a discussion of interest, you can "follow" it. Member comments will be emailed to you automatically, if you choose. If you find nothing of interest, start a discussion that you believe will be of interest to members in the group. The August Group is about professional networking so discussions of interest might include economic development, career management, networking tips, job search lessons learned, and such. Be on topic and engaging. What's happening with Time Warner billing policies is NOT on topic nor are discussions about the Midtown Clock. They are worthy of discussion within other groups.

Ask a question or solicit opinions. We all have opinions so engage in others' discussions sharing your two cents. So very few members participate in any discussions. There is value to be had and surprisingly relationships develop online as as result of discussions. It's networking. When people post topics for discussion and get no feedback, they stop posting.

Add... Contribute... Benefit...

News - You can share news and articles by posting their URL's and then can engage in discussion on those articles with other members. Discussions generally engage like-minded and dissenters. From these discussions good networkers would be advised to reach out and request an opportunity to meet and share a brew of coffee or ale.

Jobs - Here obviously you can share jobs of interest. Make sure they are relevant to the group you are engaged with. Post local jobs to groups that have a local orientation. Post jobs in an industry in groups that focus on the industry. A medical device job posted in a journalism group misses the audience.

Updates - Browse this tab to review who is a new member. Send them a welcoming message as suggested above. You'll also note prior days', weeks' activities within the group and who is contributing to the group. Engage with them. They are active, responsive and contributors.

Members - Browse the directory of the members and see who might be make a good connection for you. In browsing others' profiles you might learn how others craft their profiles. You may discover other members, groups or employers you wish to connect with. Browse, learn and connect.

Again, share your thoughts, add value and contribute. While LinkedIn might "be free," you get out of this what you put into it. Add value. Get value.

Greg is the Founder of The August Group, a recruiter and entrepreneur offering a myriad for services to employers and professionals including coaching and consulting.  He can be reached at 585-785-8600 or

Career Navigation Insights

Contributed by Hannah Morgan, Training Specialist at RochesterWorks

Hannah's blog this week includes writings on recent topics Networking Online.

Hannah composes her blog outside of work hours as a personal passion to assist those in career transition.

Book Reviews and Good Reads

“First, Break All The Rules” By Buckingham & Coffman

Book Review by Tom Traub

Subject: Managing people and what all the great managers do differently.

What you can expect to learn from reading this book:

  1. Measuring human capital and the link to business performance and the customer.

  2. The twelve core elements needed to attract, focus and keep the talent.

  3. Great managers take aim at the base camp to assure a solid foundation.

  4. Words from great managers that make a difference.

  5. Roles and Actions great managers take.

  6. Selection, setting expectations, motivating, and development of talented people.

  7. What is the right stuff? How do you recognize that talent, what are the elements of that talent?

  8. Knowledge, skills, attitude, talent, drive, and competencies.

  9. What is this talent thing?

  10. Focus on strengths to get the outcomes and performance.

  11. Manage by exception and invest in the best because they will be 20% delivering 80% of the performance.

  12. One rung on the ladder does not lead to another, and pay in broad band.

  13. Create Heroes in every role and don’t lose them because they are your informal leaders.

  14. The Art of Tough love.

  15. Interviewing for the right talent.

  16. Performance Management – Keeping that right talent.

So you are not a manager and wondering why this book would be great for you. This book is the window into a great employee, and how world’s greatest managers find them. This book will help you be found.

The August Group offers Book Discussions

Contributed by Greg Taylor

In February we offered for the first time a book discussion group that met twice a week over breakfast. The plan was to read two chapters for each session and to complete the book in three weeks. The book discussed was Ask The Headhunter by Nick Corcodilos. The group continued for a month not wanting to rush the material and the sessions never ended before 90 minutes. In the process the group supported each other adopting the wisdoms learned in the book. The group continues to meet on a monthly basis for breakfast staying in touch and recalling parts of the book that may be less easily implemented.

Based upon the success of this program we'll continue to offer book discussions as a way to expand one's thinking and get different perspectives. These discussions will be conducted at hours that permit both working and job seeking professionals to attend. Anyone can read a book alone. Discussion enhances one's understanding, missed points and in the end you build relationships with others in the group. The August Group offers more than contacts in general sessions. We provide opportunities to build relationships.

There is a fee for engaging in these programs. These programs are hosted at The Bagel Bin in appreciation of the contributions they have made to the group since 2002. A meal is provided with each meeting. All excess proceeds are contributed to The August Group by Excelsior Search Partners the sponsor of this initiative.

Current offerings include:

It is suggested that you might review these books at the public library or visit for reviews and purchase. Perhaps August Group members will build a library of books to be shared at The Bagel Bin addressing career, and professional networking.

Ask The Headhunter

By Nick Corcodilos

The lessons learned are contradictory to conventional job search strategies offered by most career advisors, typically HR professionals. Mr. Corcodilos, as a headhunter, makes his living knowing how hiring happens. His approach is very contested by HR professionals who he dismisses as irrelevant in the process of getting the job. He grants that HR professionals are key contacts to be honored when pursuing a job in HR only. He widely dismisses most career advice offered in books and media by HR professionals.

He asserts that ideally you send one resume to secure one interview to obtain a job offer that you will accept, negotiate or decline. His insights and recommendations with regards to interviewing are certainly radical. When executed with confidence they prove highly effective. You never send a resume to a job board posting or company posting. Your resume is always presented to the hiring manager by a sponsor. It's hard work. Fewer resumes submitted, more effective results. It's game-changing.

His approach is unique, effective and unconventional. If the conventional advice your following is not working for you, this radical approach might be the difference making ticket. NOTE: no one dropped out of the book discussion and all want to remain in touch and all praise the book as thought changing. Visit his website to learn more

The Now Habit

By Neil Fiore, Ph.D.

Ever find it a challenge to get things done? Does your free time find you sometimes feeling guilty knowing you have things to get done. You're like everyone else. We all procrastinate. Maybe your job search finds you avoiding and procrastinating action. Can you afford to continue delaying the satisfaction you desire.

This book is unlike all other books written to address this human frailty. It's not written by a time management guru or some get organized freak. This is written by a psychologist who studied his own personal behaviors and that of others. He has studied it as a science. The questions he asks - Why do we procrastinate and how do we procrastinate. When you note your own behaviors and become aware of your motivations you'll be able to develop a program that will far surpass time management system or get organized program.

Recommended Reads

The Element - How Finding Your Passion Changes Everything by Ken Robinson, Ph.D.
Contributed by Greg Taylor

Few people are lucky to find work they truly enjoy where they lose track of time while being so engaged and make money. Some in career transition find themselves stuck not really knowing what they want. I have met many who want something more in their next job. You can't easily ask for assistance from others when you're not sure what help and connections you wish. If you've not yet achieved what you wish in your life this book, in my humble opinion, is different from all other similar books.

When one is "in their element" Robinson suggests they have engaged fully their gift or aptitude (I Get It) with their passion (I Love It) where the conditions of attitude (I Want It) and opportunity (Where Is It?) come together. He shares with the reader several vignettes of noted gifted achievers and how they overcame their limitations imbued by our culture, the educational system and personal beliefs. He then guides one through a series of topics that include Thinking Differently, Beyond Imagining, In The Zone, Find Your Tribe, For Love or Money and more.

If you find yourself pondering your next steps and envious of those who make a living doing work they love, then this is an excellent resource for your searching soul.

If you would like to engage in this book to explore its contents and share with others, your quest for work you love, send an email to Mention the book of interest. Discussions will be arranged over breakfast and lunch at The Bagel Bin. See the story on August Group offers Book Discussions in this issue.

Other Offerings - Share Yours
Got a book you'd like to share with others and lead in discussion? It's a great way to contribute, add value and get known. Provide the story line on the book and submit it to Greg Taylor at for discussion, coordination and promotion.

Feature Articles

Have an article to contribute? We welcome your contributions. Make a difference. Share a story.  Submit it to

August Group Career Fair—Volunteers needed!

Thursday, June 4, 2009
R. Thomas Flynn Campus Center
Monroe Community College

Please come to a meeting at the Bagel Bin, Wednesday, March 4th at 8:30 a.m. Bring your target companies w/contact information if possible, enthusiasm, and take a step to help the companies within the Rochester area achieve their goals while likely improving your opportunities.

Regards, Susan Korb

Team Leads:

Job Postings

New job postings this week

Web Manager - Rochester, NY

Job Description:

The web manager will manage the web content for Boydell & Brewer, the University of Rochester Press, and 3 imprint websites. The manager will facilitate, produce, edit, and post content and maintain features and functions of the websites, including developing methods for delivering content & metadata, maintaining and improving e-commerce functionality, and updating and creating static pages, blogs, special offers, text page samples, e-book links, subject driven related title pages, etc.

The web manager has transatlantic responsibility for the day-to-day management and future development of the B&B websites. This position will work with internal and external partners to drive traffic to the site, increase registration and maximize sales internationally. In addition, the web manager is responsible for the operation of e-marketing activities including the execution of email campaigns and the building and maintaining of email lists.

Responsibilities will include but are not limited to:

  • Coordination of email blasts for all new titles in each imprint and subject area and other promotions or newsletters.

  • Research and introduce online initiatives to increase sales.

  • Manage Google and other partnership initiatives.

  • Submit material to online vendors, i.e. Amazon, B&N, B&T, Blackwells, Ingram, etc.

  • Make monthly updates to each B&B website to highlight new and forthcoming titles.

  • Update blogs and news.

  • Work with authors to engage them in participating in the electronic marketing of their books.


  • BS in communications, marketing, or business related field.

  • A minimum of three years of experience in website management.

  • Strong marketing, project management, web management, and search engine marketing skills.

  • Proficient in Microsoft applications (including Excel), HTML, and experience with SQL databases. Knowledge of and experience using Web 2.0 marketing tools – e.g. weblogs, social networks, customer interaction, podcasts, etc.

  • Must have strong interpersonal skills, an international outlook, be highly organized, with the ability to meet deadlines.

  • Must be willing to travel to the UK office up to four times per year.

Please email resumes to

Sue Smith
Managing Director
Boydell & Brewer, Inc.
668 Mt. Hope Avenue
Rochester, NY 14620

Tell them that you learned about this opportunity through The August Group newsletter.

Sales & Marketing Associate   - Rochester, NY

Job Description:

We are seeking a sharp, energetic, and creative sales & marketing person to promote our scholarly and academic book titles. We are looking for someone with experience in sales and marketing of consumer products, packaged goods, particularly book product. The right candidate will work well within cross functional teams comprised of other sales and marketing personnel, production, editorial, web manager, and customer service. Keen communication skills and a positive, achievement oriented, hands-on attitude is a must. This position has no direct reports.


  • Develop marketing tools for direct and indirect sales, including independent reps and various events.

  • Update product information to wholesale customers.

  • Prepare reports for sales meetings.

  • Track commissions for reps.

  • Create reports as needed.


  • Create promotional pieces for new titles, direct mailings, and events.

  • Manage print production and distribution of catalogues.

  • Create annual print advertising plan working within assigned budgets.


  • Familiarity with Internet and computer applications is a must.

  • Some travel and meeting attendance will be required.

  • Direct report to Sales & Marketing Director.


  • BS in business or marketing.

  • Strong working knowledge of Excel, Microsoft Word, and InDesign.

  • 2-3 years of book publishing experience and/or background is ideal, but appropriate alternative experience is acceptable.

Please submit resumes to:
Attn: Sales & Marketing position
Boydell & Brewer, Inc.
668 Mt. Hope Ave.
Rochester, NY 14620
Or email:

Tell them that you learned about this opportunity through The August Group newsletter.

Retirement Services District Manager - Williamsville, New York

Employment Status : Full Time - Permanent

Job Responsibilities:

ADP, with over $9 billion in revenues and approximately 585,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction processing and information-based business solutions. Our services include a full suite of human resource administrative services and computing solutions for auto and truck dealers and vehicle manufacturers.

We are currently recruiting for an Retirement Services District Manager

Responsible for the sale of ADP’s and ADP’s Alliance Partners’ Retirement Services Product(s) to new and conversion prospects within a defined geographical territory. Typical territory is prospects with fewer than 50 associates, but occasionally will have larger prospects.


  • Prospects within given territory by maximizing the opportunity afforded by sales leads generated from a variety of resources, including, but not limited to personal production and networking, ADP corporate generated lead activities, and ADP payroll sales force generated leads.

  • Develops a marketing plan with Sales Manager which details activities to be followed during the fiscal year which will properly allocate allotments of time to develop maximum lead activity from ALL lead resource channels.

  • Works at maintaining both product and professional skills by participating in training sessions within ADP and through their own independent efforts.

  • Maintains accurate and up to date records by way of the current Sales Information System.

  • Serves as liaison between the client and ADP support departments throughout the sales cycle and throughout the lifecycle of the client relationship.

  • Assists management in keeping abreast of changes in the marketplace, and other pertinent industry data.

QualificationsRequired (Experience, Skills, Academic):

  • Minimum 2-3 years experience in the qualified plan industry with knowledge of investments.

  • Strong track record in ability to prospect and close business with 1-3 years in position.

  • Required licensing: NASD Series 6 and 63. Strong organization, planning, and interpersonal skills.

  • Ability to work in a team environment.

  • Possess strong presentation and selling skills with a history of achieving quotas and deadlines.

  • BS in Business Administration or equivalent education and relevant experience.

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
Education : Bachelors

Job Category : Sales

Area of Interest : Outside Sales

Click here to apply

Tell them that you learned about this opportunity through The August Group newsletter.